MBA with Concentration in Branding Strategies
Earn a U.S. master's degree and build the strategic, digital, and creative skills top employers look for in brand leaders. This concentration blends the full MBA core with specialized branding coursework so you graduate ready to position brands, lead digital marketing, and drive customer engagement in any competitive market.
- Online
- 33 months
- Spanish
MBA program overview
Our online Master of Business Administration is a U.S.-accredited graduate program designed to prepare business leaders who can respond to the challenges of an increasingly dynamic and competitive global environment.
The program blends theory and practice through a comprehensive curriculum that builds core competencies in financial management, advanced marketing, organizational leadership, corporate ethics, innovation, and real-world business case analysis
Supported by a faculty with both academic credentials and industry experience, our students strengthen their ability to make informed strategic decisions and lead organizations successfully in demanding, ever-changing markets.
How does it work?
Your MBA + concentration is built in two layers:
A common core
The comprehensive foundation every business leader needs: the base that gives you an executive's judgment.
A concentration
Choose the concentration that best fits your career path —from Artificial Intelligence to Finance, Digital Marketing, or Leadership— and put your MBA into practice.
What is the Concentration in Branding Strategies?
The Concentration in Branding Strategies is a specialized component within the MBA that lets you go deeper into brand building, brand management, and strategic brand positioning in digital, highly competitive environments.
Through this concentration, you'll develop specialized knowledge in digital marketing, consumer behavior, online engagement, and strategic brand management — combining analytical thinking, creativity, and strategic vision to build strong brands, improve the customer experience, and drive organizational growth.
Designed to complement the MBA's common core, this concentration prepares you to take on leadership roles in brand management, digital marketing, and customer engagement within an increasingly dynamic, digital, and globally connected business environment.
Program description
The MBA with a Concentration in Branding Strategies is a 36-credit graduate program with an estimated completion time of 16 to 20 months, designed to prepare professionals who can lead brand building and strategic brand management in global, digital markets.
The program combines the MBA's academic core with four specialized branding courses (Consumer Behavior: Emotion and Technology, Technology-Driven Brand Strategy, Brand Identity and Emotional Branding, and Strategic Brand Communication and Storytelling) which replace the MBA's standard concentration block, giving you focused training in brand positioning, consumer behavior, strategic communication, and technology-driven marketing.
Throughout the program, you will develop the ability to:
- Design and implement brand positioning strategies that generate long-term competitive advantage and organizational value.
- Analyze consumer behavior and market trends to make data-informed marketing decisions.
- Build consistent brand communication and storytelling strategies across digital, traditional, and emerging channels.
- Evaluate and implement technology-driven solutions that improve the customer experience and brand performance.
- Integrate responsible marketing, sustainability, and ethical leadership practices into brand management.
By the end of the program, you'll be prepared to take on leadership roles in brand management, digital marketing, and customer experience — with the analytical, creative, and strategic capabilities needed to generate sustainable value in dynamic, competitive markets.
Benefits of earning your MBA with a Branding Strategies Concentration at BIU
Our Concentration in Branding Strategies combines the strategic foundation of a U.S. MBA with a specialized focus on brand, digital marketing, and customer experience, giving you the following advantages for your professional growth:
- High-demand specialization: build in-demand skills in brand positioning, consumer behavior, and digital marketing.
- Practical, current approach: real-world cases and technology tools applied to brand management.
- Total flexibility: 100% online classes that adapt to your pace and responsibilities.
- Expert faculty: instructors with doctoral degrees and industry experience in marketing.
- Global networking: connect with professionals across countries and industries.
This combination prepares you to lead brand strategy with analytical, creative, and ethical vision — advancing your career in a digital, globally connected business environment.
Academic objectives of the MBA
Consistent with the mission of the School of Business and the objectives of the MBA program, the Concentration in Branding Strategies is designed to prepare innovative, ethical, and globally minded professionals with specialized expertise in brand management, digital marketing, customer engagement, and strategic brand positioning.
The concentration develops the critical thinking, creativity, and data-informed decision-making skills needed to build, manage, and enhance brand value in competitive and evolving markets. Program Learning Outcomes — upon successful completion, graduates will be able to:
- Apply advanced business management principles and branding strategies to develop, position, and manage brands that create competitive advantage and long-term organizational value.
- Analyze consumer behavior, market trends, and customer insights to design data-informed branding and marketing strategies that enhance customer engagement and loyalty.
- Develop integrated brand communication and storytelling strategies that strengthen brand identity across digital, traditional, and emerging media platforms.
- Evaluate and implement technology-driven marketing and branding solutions to improve customer experiences, optimize brand performance, and support organizational growth.
- Demonstrate ethical leadership and strategic decision-making by integrating responsible marketing practices, corporate values, sustainability, and social responsibility into brand management.
- Conduct applied business research using appropriate research methodologies and analytical techniques to evaluate branding challenges and develop evidence-based strategic recommendations.
- Communicate branding strategies and marketing initiatives effectively through professional presentations, strategic reports, and collaborative engagement with internal and external stakeholders.
- Lead innovation in branding and customer experience management by integrating creativity, emerging technologies, digital marketing, and global business perspectives to build sustainable brand equity in dynamic and competitive markets.
Who is this MBA for?
This MBA is ideal for marketing professionals, brand managers, digital communication specialists, entrepreneurs, and business leaders who want to strengthen their strategic branding and brand positioning skills to drive growth in competitive, globalized markets.
What roles can graduates pursue?
Graduates can pursue roles such as brand manager, digital marketing director, brand strategy consultant, customer experience specialist, and branding innovation leader within multinational organizations, agencies, or their own ventures.
How you can study your MBA at BIU
Our MBA with a Concentration in Branding Strategies, awarded in the United States, gives you the opportunity to earn a high-quality graduate degree from anywhere in the world. Through our advanced online platform, you can attend classes, interact with faculty, and access course content from home, fitting your studies around your personal and professional schedule.
Graduate profile
Graduates of the MBA with a Concentration in Branding Strategies are prepared to serve as innovative, ethical, and globally minded professionals capable of leading brand development and marketing initiatives across diverse organizational settings. They possess advanced competencies in strategic brand management, digital media marketing, customer behavior, and online customer engagement, enabling them to design and implement effective branding strategies that support organizational growth and market positioning.
Graduates demonstrate critical thinking, creativity, analytical capability, and leadership skills necessary to address complex market challenges, foster customer loyalty, and generate sustainable economic and social value. They are equipped to assume managerial and leadership roles in branding, marketing, digital communications, and customer experience management within an increasingly dynamic and globally connected business environment.
- Brand management leadership
- Mastery of digital marketing and engagement
- Ability to design brand positioning strategies
- Skills to implement branding technology solutions
- Commitment to ethics and social responsibility in marketing
Admissions Closed
This program is not currently accepting applications.
Academic program
| Type of courses | SCH |
| Mandatory | 33 |
| Thesis | 3 |
| Total | 36 |
ACADEMIC PERIOD | CODE | COURSE NAME | PRE-REQUISITES | C/H |
1 | BUS6032 | Advanced Management Theory and Practice | 3 | |
BUS6012 | Managerial Accounting | 3 | ||
2 | BUS6021 | Leadership and Organizational Behavior | 3 | |
BUS6022 | Managerial Finance | 3 | ||
3 | BBS6031 | Consumer Behavior: Emotion and Technology (*) | 3 | |
BBS6032 | Technology-Driven Brand Strategy (*) | 3 | ||
4 | BBS6041 | Brand Identity and Emotional Branding (*) | 3 | |
BUS6052 | Research Methodology | 3 | ||
5 | BUS6051 | Information Systems and Technology Manager | 3 | |
BBS6042 | Strategic Brand Communication and Storytelling (*) | 3 | ||
6 | BUS6061 | Operations and Project Management | 3 | |
BUS6062 | Thesis | BUS6052 | 3 | |
| (*) Courses replacing the set of Concentration courses related to the standard MBA. | Total | 36 | ||
At BIU, we provide an innovative environment that lets you train under the highest educational standards. With a world-class faculty and a technology-centered educational model, we offer a personalized learning experience accessible from anywhere in the world.
Our programs are experience-based, with a flexible, innovative approach that adapts to your needs. At BIU, we respond to real market needs, fostering a strong virtual community and network — all backed by an outstanding faculty committed to your professional growth.
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100% online classes
BIU uses the most advanced version of Blackboard, a cutting-edge, interactive digital platform.
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Flexible, dynamic classes
Synchronous and asynchronous classes that support real-time interaction, flexibility, and dynamism.
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SUJIS program
BIU created the Step Up Journey Into Success classes to build globally valued soft skills.
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Interactive learning
At BIU, you'll tackle real-world cases, fostering hands-on learning and the practical application of skills.
Faculty team
Meet the academic team behind our MBA, recognized for their extensive professional experience, commitment to academic excellence, and passion for teaching.
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Dr. José Miguel Del Río Contreras
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Dr. Liduvina Valencia Márquez
Doctora en Ciencias de la Administración por la UCC Business School en Veracruz, Veracruz en México. Maestra en Negocios Internacionales y es Licenciada en Contaduría Pública por la Universidad Cristóbal Colón en Veracruz, en México.
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Dr. Arturo García Santillán
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Dr. Luis F. Rodríguez Jaime
Admission requirements & official documentation
To ensure a rigorous, high-quality academic experience, our MBA has clear admission requirements, including but not limited to a bachelor's degree or its international equivalent and an official transcript meeting the university's standards.
- Completed undergraduate studies or their equivalent.
- Official transcript, curriculum record, or equivalent.
Frequently Asked Questions about the MBA with a Concentration in Branding Strategies
If you're considering our MBA with a Concentration in Branding Strategies, you probably have questions. Here are answers to some of the most common ones:
It's a graduate program awarded in the United States that combines the MBA's academic core with a specialization in strategic brand management, digital marketing, and consumer behavior. Across 36 graduate credits, you'll build analytical, creative, and strategic competencies to build strong brands, improve the customer experience, and lead positioning initiatives in competitive markets. The concentration complements the MBA's common curriculum with specialized courses in brand identity, storytelling, and strategic communication, preparing you for leadership roles in a digital, globally connected business environment.
The MBA with a Concentration in Branding Strategies takes an estimated 16 to 20 months to complete, depending on each student's pace. The program consists of 36 graduate credits spread across different periods, combining the MBA's general core with specialized courses in branding, consumer behavior, and brand communication. Thanks to the 100% online format, you can move through the program flexibly, adapting your course load to your work and personal responsibilities without compromising the quality or depth of your education.
It's designed for marketing professionals, brand managers, digital communication specialists, and entrepreneurs who want to strengthen their strategic branding skills. It's also ideal for business leaders who want to deepen their expertise in brand positioning and customer engagement, as well as anyone looking to move into marketing direction or brand management roles. If you have professional experience and want training that combines strategic business vision with brand specialization, this MBA gives you the analytical, creative, and technological tools you need to take on greater responsibility in any industry.
The full program consists of 36 credits across 12 courses over 6 academic periods. Of these, 4 courses are specific to the Branding Strategies concentration and replace the MBA's standard concentration block: Consumer Behavior: Emotion and Technology, Technology-Driven Brand Strategy, Brand Identity and Emotional Branding, and Strategic Brand Communication and Storytelling. The remaining 8 courses make up the MBA's common core, shared with any other concentration: Advanced Management Theory and Practice, Managerial Accounting, Leadership and Organizational Behavior, Managerial Finance, Research Methodology, Information Systems and Technology Manager, Operations and Project Management, and Thesis. In other words, you get the full strategic foundation of an MBA together with a brand specialization.
Graduates of this concentration can work as brand managers, digital marketing directors, brand strategy consultants, customer experience specialists, and branding innovation leaders. This training prepares you for leadership roles in multinational organizations, marketing agencies, startups, or your own venture. The skills you develop — from analyzing consumer behavior to implementing marketing technology solutions — position you to lead teams and brand strategies across industries, in an increasingly digital and competitive business environment.
Yes. In addition to technical specialization in branding and digital marketing, the program incorporates our SUJIS methodology (Step Up Journey Into Success), designed to strengthen soft skills such as negotiation, effective communication, conflict resolution, and adaptability. These skills are especially relevant in branding, where leading creative teams and communicating strategically with internal and external stakeholders are central to the role. Combining technical brand and marketing knowledge with leadership skills prepares you comprehensively to lead branding initiatives in complex, multicultural organizations.
The MBA with a Concentration in Branding Strategies is delivered 100% online through the Blackboard platform, letting you study from anywhere in the world. Classes combine synchronous and asynchronous sessions, supporting both real-time interaction with professors and classmates and the flexibility to organize your own schedule. This format is designed for working professionals who want to advance academically without pausing their careers, giving you access to quality content, an industry-experienced faculty, and a global network — all adapted to your schedule and responsibilities.
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