MBA with Concentration in Marketing and Sales

Our Concentration in Marketing and Sales combines the strategic vision of a U.S. MBA with a specialization in market analysis, sales, and negotiation, giving you concrete advantages to accelerate your commercial career:

• Training with direct impact on results: competencies you can apply immediately to account and sales team management.
• Negotiation as a core skill: strategic negotiation techniques applied to real business scenarios.
• Study without stepping away from sales: 100% online format compatible with your day-to-day commercial operation.
• Faculty with real commercial track records: instructors with doctoral degrees and hands-on experience in marketing and sales.

International commercial network: connect with marketing and sales professionals across countries and industries.

This combination prepares you to lead marketing and sales strategy with analytical, commercial, and ethical vision, in an increasingly competitive and globalized business environment.

Academic objectives of the MBA

Consistent with the mission of the School of Business and the objectives of the MBA program, the Concentration in Marketing and Sales is designed to prepare innovative, ethical, and globally minded professionals with specialized expertise in marketing, sales management, and customer engagement. 

The concentration develops the critical thinking, analytical capabilities, and strategic decision-making skills needed to understand customer needs, identify market opportunities, and design effective marketing and sales strategies that enhance organizational competitiveness and growth.

 Program Learning Outcomes — upon successful completion, graduates will be able to:

• Apply advanced business management principles and marketing strategies to identify market opportunities, create customer value, and achieve sustainable organizational growth.
• Analyze consumer behavior, market intelligence, and competitive environments to develop evidence-based marketing and sales strategies that support organizational objectives.
• Design and implement integrated marketing and sales initiatives by applying customer relationship management, value creation, sales management, and strategic market positioning principles.
• Develop negotiation and relationship management strategies that strengthen customer engagement, business partnerships, and long-term organizational performance.
• Demonstrate ethical leadership and responsible marketing practices by integrating corporate governance, sustainability, customer trust, diversity, and social responsibility into marketing and sales decision-making.
• Conduct applied business research using appropriate research methodologies and analytical techniques to investigate marketing and sales challenges and develop evidence-based strategic recommendations.
• Communicate marketing strategies, sales plans, and business recommendations effectively through professional reports, executive presentations, negotiations, and collaborative engagement with internal and external stakeholders.
• Lead marketing innovation and business development initiatives by integrating emerging technologies, customer analytics, digital business strategies, and global market perspectives to create sustainable organizational and social value.
   

Who is this MBA for?

This MBA is ideal for marketing professionals, sales managers and executives, and business development leaders who want to strengthen their strategic and commercial capabilities. It's also well suited for key account leaders, customer relationship specialists, and entrepreneurs who need to build solid market and sales strategies to grow their business in competitive, globalized environments.

What roles can graduates pursue?

Graduates can pursue roles such as marketing director, sales manager, business development lead, commercial consultant, and customer relationship management specialist within multinational organizations, retail and hospitality companies, consulting firms, or their own commercial ventures.  

How you can study your MBA at BIU

Our MBA with a Concentration in Marketing and Sales, awarded in the United States, lets you earn a high-quality graduate degree from anywhere in the world. Through our online platform, you can attend classes, interact with faculty, and access course content from wherever you are, fitting your studies around your personal and professional schedule.

Graduate profile

Graduates of the MBA with a Concentration in Marketing and Sales are prepared to serve as innovative, ethical, and globally minded professionals capable of leading marketing and sales initiatives across diverse organizational settings. They possess advanced competencies in marketing strategy, consumer behavior, market analysis, sales management, negotiation, and customer relationship management, enabling them to create value for customers and support organizational growth.

Graduates demonstrate critical thinking, analytical capabilities, communication, and leadership skills necessary to address evolving market challenges, foster customer loyalty, and promote sustainable competitive advantage. They are equipped to assume managerial and leadership roles in marketing, sales management, business development, retail, hospitality, consulting, and customer relationship management within an increasingly dynamic and globally connected business environment.

• Leadership in commercial and marketing strategy
• Mastery of consumer and market analysis
• Ability to design effective value propositions
• Advanced strategic negotiation skills
• Commitment to ethics and customer trust